Content Marketing Strategy & Operations at ReadMe [2022-2024]
ReadMe exists in a unique space: their end users are developers, but their customers are typically non-developers — often, product managers or technical writers and editors. This presented an interesting challenge as a marketer: how do we reach our buyers, without alienating our end users? As a bonus, I didn’t know anything about API documentation when I started at ReadMe…but I learned fast. [Read the details here]
Enterprise Content & Customer Marketing at Zoho [2019-2022]
Zoho is remarkably unstructured for a company of its size, which meant that in my time there, I worked on projects ranging from Zoho Academy to enterprise customer marketing to collaborating with product teams to boost their content marketing and customer onboarding. [Read the details here]
Content Marketing & Strategy at Rebilly [2018-2019]
Rebilly needed someone to revitalize their content marketing, as their team hadn’t previously had the time or resources to launch a fully-developed content marketing strategy. After being hired, I started a content audit on existing content and created a plan to use existing content to jumpstart content marketing, along with consistently creating content afterwards and spearheading other projects to make the most of our digital assets. [Read the details here]
Content Marketing Strategy & Implementation for Clubhouse [2016-2018]
When Clubhouse and I started working together in November of 2016, they weren’t ready to hire a full content team yet, but were looking for someone to create a solid content foundation that they could use to take their online presence to the next level. [Read the details here]
Freelance Work & Previous Projects [2014-2016]
Learn more about my work with Shopify Plus, my Kickstarter campaign, and video courses (and other content) created for SitePoint. [Read the details here]